Sammy Promoting Media

Advertising and Marketing Lego Movie Audiences ♡ Audience Who are they targeting? 1. Children who play with Lego 2. Adults who played with Lego when they were younger (nostalgia) 3. Family:intertextuality, fans of actors/directors, family viewing  4. Young adult cinema-goers 5. Both genders Family demographics and how they've been targeted G : All genders: female and male characters represented in posters and both lead roles, role model for females as there is a strong, independent cast. R : All races are targeted because there is a diverse cast in the trailers & posters. More so in trailers because it is shown on ITV at 7:30 - prime time for family viewing A : children because they play with lego, adults because they used to play with lego and they can watch it with their family. Fantasy genre appeals to families as it reminds adults of fanatical elements C : Middle class, B-C, because Lego and Warner Bros are both conglomerates and...

Genre♡ The lego movie campaign is an example of genre hybridity:  when a film mixes elements of different genres Lego movie: sci-fi, comedy, romance, adventure, fantasy and action

How has media language been used to create meaning in the lego movie advertising campaign? Talk about the poster and the trailer In the Lego Movie poster of Emmet, he is presented as being a normal lego person. The use of the low camera angle suggests that he has not got a lot of power and influence and the tilted angle, connoting that he is confused and reflects the movies hybrid genre. This reinforces his role of the 'accidental hero' which is then highlighted as he is screaming.  His normality is then further implied due to the fact that he is 'white'/ yellow which is the traditional lego character's skin colour. This also conforms to the stereotype of how white people are presented as good people in media. In the lego movie trailer, editing is used to create meaning. For example, in the BT Infinity segment, the editing is very fast paced. This establishes the fun and uplifting mood that viewers might feel whilst watching the movie. In addition, the fast ed...

Trailers are shown at 7:30 on ITV: prime time for family viewing

Context ♡ Capitalism: An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state. Lego Movie: Lord Business is the president of Lego land, who presides over a dictational state. His regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens that they will be executed if they disobey. He controls a secret police, who are ordered to torture rebels. Set product: This is reflected in now of the films posters. Lord business is towering over the other Lego figure, who are running away from him hysterically. He has complete control as the 'evil/ characters whom he is in charge of creating mass hysteria and destroying the city. Reflects society: As America is a capitalist society, The Lego Movie poster (main one) reflects this and the time was produced. Lord Business is symbol of austerity. In ...

Integration Vertical integration   When a company has complete ownership of the production, distribution and exhibition of the film by the same company and receive all the profit.  E.g.  Disney and Warner bros  Horizontal integration When a company expands in other areas of an industry. The company can develop in a particular area of production. Prod list, exhib, or can buy out another company that deals with these areas and therefore reduce competitors.  Pre production Script writing  Storyboarding  Budgets  Production Voice overs Filming Animation Designing photoshop Post-production Editing  Special effects  CGI Distribution  DVD CD Cinemas Marketing Social media Billboards  Magazine shots  Horizontal integration-  When two or more companies work together on a product at different stages of a production and se the expertise of a company.  Advert includes...

Lego Movie Questions ♡ 1. How was   The Lego Movie   funded?   Half of the production was funded by village road show pictures whereas the other half is funded by warner bros. Village road show pictures are an independent company that was helped by warner bros. 2. How was The Lego Movie produced?   What was the effect on Warner Bros?   Lin pictures primarily produced the film with the financial support of warner bros 3. How was it distributed? How did this affect different platforms (piracy/DVD sales)DVD, blueray, netflix (online streaming), cinema, illegal streaming: people can choose to watch it for free when it has been uploaded to illegal websites/download. This means the lego movie will reticence less purchases/viewers because customers are streaming it illegally for free instead. 4. How was the film circulated globally? Was this successful because of the conglomerate ownership?   Warner bros is an international cong...