Sammy Promoting Media

Lego Movie Video Games: Audiences ♡ Regulation: Organisations that standardise (age rate) video games in the UK Regulated by VSC (video standards council) Lego Movie Game rated PEGI 7 (unlike the film which is rated U) Although The Lego Movie was rated Universal (U), The Lego Movie Game  was awarded '7' years of age. This is because the game includes 'non-realistic looking violence towards fantasy characters' and 'violence that is set in a cartoon, slapstick or child like setting that could be upsetting to very young children'. Explain two reasons why a film company would release a video game linked to the film? (4) One reason why a company would release a video game linked to the film is to maximise profit. This is because fans that enjoyed the film will want to know more about it and consume more media surrounding it. Another reason a film company would release a video game linked to the film is to reach mass ...

Video Games ♡ Modern themes or sets are tie-ins and promotions with films or game titles This is synergy: LEGO + Video Games =  💸 💸 💸 Why do people play video games based on movies? because they enjoyed the film and want to interact with it more identify with the characters identify with the actors identify with the values diversion/entertainment escapism enjoy suspense, action, excitement, humour social interaction/personal relationships parasocial interaction with established characters from the film develop a sense of expertise in self-enclosed fictional world to earn trophies and gain self-satisfaction to find out more about the story Where can buy the Lego Movie game? Game Tescos amazon online store TT Games is a British video game developer In November 2007, Warner Bros interactive entertainment acquired TT Games as part of their move into the video game market  The Lego Movie video game was directed by...

Representations ♡ Key themes of stereotyping and gender shown through Emmet and Wyldstyle Emmet is the main male protagonist and both the film and the video game revolve around his transition from a normal, everyday guy to the hero that saves the world "the story of a nobody, who saved everybody" - tagline It supports the stereotype of men being the dominant gender, as the products focus on a man as the male character who become the hero. Themes that subvert/challenge the stereotypical representation of men in media countertype, because he is presented with a scared facial expression in the poster and in the trailer, he is portrayed as being unintelligent and anxious He says in the trailer, 'I want to go home!' Challenges the dominant stereotype that men are powerful and strong. Although Emmet is centred in the main poster, his facial expression is scared and he is running away from danger rather than facing it head on. Wyldstyle Does not adhere to bea...