Sammy Promoting Media

Video Games ♡ Modern themes or sets are tie-ins and promotions with films or game titles This is synergy: LEGO + Video Games =  💸 💸 💸 Why do people play video games based on movies? because they enjoyed the film and want to interact with it more identify with the characters identify with the actors identify with the values diversion/entertainment escapism enjoy suspense, action, excitement, humour social interaction/personal relationships parasocial interaction with established characters from the film develop a sense of expertise in self-enclosed fictional world to earn trophies and gain self-satisfaction to find out more about the story Where can buy the Lego Movie game? Game Tescos amazon online store TT Games is a British video game developer In November 2007, Warner Bros interactive entertainment acquired TT Games as part of their move into the video game market  The Lego Movie video game was directed by...

Representations ♡ Key themes of stereotyping and gender shown through Emmet and Wyldstyle Emmet is the main male protagonist and both the film and the video game revolve around his transition from a normal, everyday guy to the hero that saves the world "the story of a nobody, who saved everybody" - tagline It supports the stereotype of men being the dominant gender, as the products focus on a man as the male character who become the hero. Themes that subvert/challenge the stereotypical representation of men in media countertype, because he is presented with a scared facial expression in the poster and in the trailer, he is portrayed as being unintelligent and anxious He says in the trailer, 'I want to go home!' Challenges the dominant stereotype that men are powerful and strong. Although Emmet is centred in the main poster, his facial expression is scared and he is running away from danger rather than facing it head on. Wyldstyle Does not adhere to bea...

Advertising and Marketing Lego Movie Audiences ♡ Audience Who are they targeting? 1. Children who play with Lego 2. Adults who played with Lego when they were younger (nostalgia) 3. Family:intertextuality, fans of actors/directors, family viewing  4. Young adult cinema-goers 5. Both genders Family demographics and how they've been targeted G : All genders: female and male characters represented in posters and both lead roles, role model for females as there is a strong, independent cast. R : All races are targeted because there is a diverse cast in the trailers & posters. More so in trailers because it is shown on ITV at 7:30 - prime time for family viewing A : children because they play with lego, adults because they used to play with lego and they can watch it with their family. Fantasy genre appeals to families as it reminds adults of fanatical elements C : Middle class, B-C, because Lego and Warner Bros are both conglomerates and...

Genre♡ The lego movie campaign is an example of genre hybridity:  when a film mixes elements of different genres Lego movie: sci-fi, comedy, romance, adventure, fantasy and action

How has media language been used to create meaning in the lego movie advertising campaign? Talk about the poster and the trailer In the Lego Movie poster of Emmet, he is presented as being a normal lego person. The use of the low camera angle suggests that he has not got a lot of power and influence and the tilted angle, connoting that he is confused and reflects the movies hybrid genre. This reinforces his role of the 'accidental hero' which is then highlighted as he is screaming.  His normality is then further implied due to the fact that he is 'white'/ yellow which is the traditional lego character's skin colour. This also conforms to the stereotype of how white people are presented as good people in media. In the lego movie trailer, editing is used to create meaning. For example, in the BT Infinity segment, the editing is very fast paced. This establishes the fun and uplifting mood that viewers might feel whilst watching the movie. In addition, the fast ed...

Trailers are shown at 7:30 on ITV: prime time for family viewing