Vocabulary Bank
Vocabulary Bank♡ Convergence Merging different media that are accessible into one device e.g: smartphone, don't need a separate camera as phone has one Brand image the general impression of a product held by real or potential consumers: the way you view a brand (reputation) Franchise When a film line has expanded and made more than one film, e.g. Harry Potter Loyalty the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, Marketing the action or business of promoting and selling products or services, including market research and advertising. getting a brand more known Diversification When a company makes a product accessible on multiple platforms Globalisation The process by which businesses or other organisations develop international influence or start operating on an international scale Disadvantages of conglomera...