Video Games

Video Games ♡

Modern themes or sets are tie-ins and promotions with films or game titles

This is synergy: LEGO + Video Games = 💸💸💸

Why do people play video games based on movies?

• because they enjoyed the film and want to interact with it more
• identify with the characters
• identify with the actors
• identify with the values
• diversion/entertainment
• escapism
• enjoy suspense, action, excitement, humour
• social interaction/personal relationships
• parasocial interaction with established characters from the film
• develop a sense of expertise in self-enclosed fictional world
• to earn trophies and gain self-satisfaction
• to find out more about the story

Where can buy the Lego Movie game?

• Game
• Tescos
• amazon
• online store

TT Games is a British video game developer

In November 2007, Warner Bros interactive entertainment acquired TT Games as part of their move into the video game market 

The Lego Movie video game was directed by Matt Palmer (who was known for his work on Tim Burton's Corpse Bride)

The game was launched the same week as the movie, Why do you think this was done?

- Profit is maximised

- Free advertising (already adverts for the movie)

- Familiarity with characters and set

- extends pleasure of the film or video game

- promote one another

The Lego Movie video game is an example of successful vertical integration. Where Warner Bros has worked with their own gaming company to produce a video game linked directly to the release of the motion picture of the same name

The video game shares similar themes and voice acting by the stars of the motion picture. The Lego Movie video game is also an example of a successful cross platform release

How does Warner Bros use horizontal and vertical integration? Use the Video game as your example. 

Warner Bros use horizontal integration to help create the movie and texts surrounding it. The main example of this is the fact they worked with Lego, which benefits them as without working with them, they couldn't create the film. Also, loyal fans of lego will want to watch the film, bringing new audiences in. However it also benefits Lego because more people see the film and decide to purchase legos toys. Contrastingly, vertical integration is used because Warner Bros worked with their gaming company, so they gained all the profit . They can promote each of their own companies without paying for external help.

Cross media content
Content relating to one media text is released, watchable, marketed, purchasable, playable across different media platforms

The Lego Movie was distributed on 10 different platforms
Advantages: reaches mass audiences (anyone can play), easily accessible, increases platforms sales
Disadvantages: limits exclusivity, competitors