Advertising and Marketing Lego Movie Audiences

Advertising and Marketing Lego Movie Audiences ♡

Audience
Who are they targeting?
1. Children who play with Lego
2. Adults who played with Lego when they were younger (nostalgia)
3. Family:intertextuality, fans of actors/directors, family viewing 
4. Young adult cinema-goers
5. Both genders

Family demographics and how they've been targeted
G: All genders: female and male characters represented in posters and both lead roles, role model for females as there is a strong, independent cast.
R: All races are targeted because there is a diverse cast in the trailers & posters. More so in trailers because it is shown on ITV at 7:30 - prime time for family viewing
A: children because they play with lego, adults because they used to play with lego and they can watch it with their family. Fantasy genre appeals to families as it reminds adults of fanatical elements
C: Middle class, B-C, because Lego and Warner Bros are both conglomerates and you need a higher disposable income to keep viewing and investing in their products
E: British and American (english speaking countries)